“The process of designing Plumm has been an amazing experience for the Plumm team. Spending the best part of the last 10 years specializing in glassware, our goal was to produce a range of glasses that were both practical to use and beautiful to look at. Having had the opportunity to include the thoughts and ideas of many of the wine industry’s most talented people, we’re convinced five wine glasses is all you need.” – Dana Morris

Dana’s knowledge of wine, glassware and the industry has come from solid graft and a decade of on the job training. So for a brand focused on simplifying wine for those who love drinking great wine but want to do so in maximum comfort and without the pomp and ceremony traditionally associated with wine, Dana approached her task of designing the Plumm Range from the perfect angle.

Her goal, alongside the Plumm team was to create a range of glasses that were approachable, functional, and a true alternative for the new world of wine. To follow her dream to do this, Dana made the move from the warmer climates of Sydney to the cultural metropolis of Melbourne and has never looked back. She has since visited the length and breadth of Europe and Asia to conduct extensive competitor analysis, and research to design the Plumm Range.