Plumm x Broadsheet Trade Up Collaboration
Plumm invited 1500 Broadsheet readers to a unique Plumm x Broadsheet Collaboration Trade Up event where they gave away 2000 crystal Plumm wine glasses. Broadsheet readers were invited to swap a pair of wine glasses for two Plumm crystal glasses. The readers were invited to attend an event at the Builders Arms in Melbourne and Sydney's Bloodwood restaurant. People were asked to find a matching set of wine glasses to swap for two beautiful Plumm glasses. They were able to chose between Plumm stemmed crystal glasses and Plumm Stemless crystal glasses.
To fully experience the difference Plumm glasses make to your wine drinking experience, Plumm ran free wine tastings at both venues with Catalina Sounds Sauvignon Blanc and In Dreams Chardonnay. "I can't believe how much better the wine tastes in the Plumm glasses" was the most common sentiment shared on the day as everyone happily accepted their new Plumm glassware to take home.
We created a wall of shame as we couldn't believe some of these glasses that were still in people's cupboards! Thankfully through the events we were able to share the Plumm experience with 1000 people.